November 15th, 2011
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Arthur Levinson, new non executive chairman of Apple

arthur levinsonSan Fransisco: Arthur Levinson has been appointed as the non- executive chairman of Apple Inc.  He would enter the vacuum created by the loss of the great visionary- Steve Jobs. This appointment comes as as a reward for Arthur who once chose Apple over Google when the two technology giants were competing with each other neck to neck. Jobs had been chairman for less than two months, a position created when he stepped down as chief executive in August.

The appointments were announced Tuesday. Robert Iger, president and CEO of The Walt Disney Co., was tapped as a director. Mr Levinson is chairman of pharmaceuticals company Genentech Inc. He showed his loyalty in 2009 when a federal investigation pressured him to choose between keeping his board seat at Apple or at Internet search leader Google Inc. At that point, the companies had become rivals in mobile devices and Web browsers.

Mr Levinson said in a statement that he was honored to be named Apple’s chairman. Mr Levinson’s allegiance may have been especially appreciated by Jobs, who had become convinced that Google stole iPhone’s innovative touch-screen operating system to develop its own platform called Android. Mr Levinson resigned from Google’s board two months later.

Levinson joined Genentech as a research scientist in 1980 and led it as chief executive from 1995 to 2009. Levinson has been co—lead director on Apple Inc.’s board since 2005, serving alongside Avon Products Inc. CEO Andrea Jung. In the years after Mr  Levinson became an Apple director in 2000, the board was periodically derided for being too deferential to Jobs.



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