April 2nd, 2012
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Star group beat Sony to bag Indian cricket broadcast rights

cricket Chennai: Star Group, owned by Rupert Murdoch beat Multi Screen Media, Sony to win the broadcast and digital rights of India’s international cricket matches for 2012-2018. The matches include all international cricket in India, and domestic competitions like the Ranji Trophy and Irani Trophy.  The deal also includes internet and mobile rights. The deal is valued at Rs 3851 crores (approximately $750 million) for 96 matches. Currently, Sony owns the rights to the IPL.

Star, in collaboration with ESPNCricinfo, that bagged the broadcast, internet and mobile rights from July 2012 till March 2018 will be paying approximately Rs. 40 crores  for each match on an average which is much higher than the Rs 32.5 crore per match that Nimbus was paying the BCCI before its contract was terminated last year due to default in payments.

BCCI president N Srinivasan told the press, “The BCCI is very happy with the deal. Now the media rights have been fully evaluated and fully priced with Star coming out with such a deal.” Star and Multi Screen Media (Sony) were the only two companies to make the bids but a total of five had filed the tenders. The second highest bidder was Multi Screen Media (Sony), which bid Rs 3700 crore. Star Group’s India CEO Uday Shankar promised that the company would provide good telecast of the matches.



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