September 10th, 2011
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The director’s cut

Balu mahendraChennai: With his students (who are now popular directors) fondly refering him as vathiyar, Balu Mahendra proved it aptly on a different platform. The ace cinematographer-filmmaker was one of the speakers at ‘Effective Campaigns in Movie Marketing,’, a case study organised by the team members of upcoming movie Krishnaveni Panjaalai, for MBA students at a college in Chennai Wednesday.

Balu Mahendra went down the memory lane providing interesting details behind the making of some of his much talked about movies. ‘Producer Thiyagarajan of Sathyajothi Films, who had just completed an MBA then, was not convinced when I narrated him the storyline of Moondram Pirai. But I assured him that the film would become a super hit. And it happened,’ he said.

The man behind some of the memorable movies of Tamil cinema expressed his shock at producers and directors claiming these days that they need several crores of rupees to make a movie and to release it.’I understand that cost of making a film is high today. But still, I can tell you that a quality and watchable movie could be made in a few lakhs. And I am ready to prove it,’ he said.

Unwanted expenses are being made these days. They should be put under control, Balu Mahendra added.Others who spoke on the occasion include UTV Motion Pictures southern head G Dhananjayan and Ma Foi chief Pandiarajan. Dhananjayan said that MBA students could do a case study on the good run of the recently released Mankatha.’The success of Mankatha can be used as a case study by those who would like to taste success in film industry. Effective usage of the internet is one of the important reasons behind the film emerging a super hit,’ said Dhananjayan.

He further said: ‘No doubt that Mankatha was able to witness a grand opening because of Ajith. But at the same time, we should also take note of his fans and others marketing the movie on the web in a never before way.’


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